Luciano Cigars is the rebranded version of ACE Prime. This decision came in 2022 and the Luciano team is excited for this new chapter. The company stated that “Luciano Meirelles’ decision to lead this next chapter reflects a desire to offer the customer increased value and proximity to the cigar maker, while ensuring a consistency of vision, values and execution in the end product." The factory producing ACE Prime’s portfolio of cigars is also getting a rebrand. D’Hatuey Tabacos S.A., which is described as the entity behind the Tabacalera Pichardo factory, will now be known as Luciano Cigar Factory.