Diesel

Diesel was first introduced in the mid-2000s as a private-label brand, created exclusively for online cigar retailers like Cigars International. Its gritty, rebellious image and bold strength quickly found a loyal fanbase among smokers seeking budget-friendly, full-bodied cigars. In 2017, the brand was officially adopted into the General Cigar portfolio, where it was elevated under the blending mastery of A.J. Fernandez—one of Nicaragua’s most respected cigar makers. Diesel is a high-octane blend that strives to bring top-shelf quality and flavor for reasonable prices.